Senior Marketing Manager

Position Title:

Senior Marketing Manager

Position Base:

Norwalk, CT (Headquarters)

About the Role:

As Senior Marketing Manager, you will be responsible for executing the Marketing Strategy of the Radeberger Gruppe in the US. You will be reporting to the Chief Sales & Marketing Officer of Radeberger Gruppe, USA and working closely together with the Head of International Marketing in the headquarter in Germany. Your mission is to create value for the brands by building brand equity with the consumer target over the long term, mainly by implementing below the line tools to support short term sales achievement. You will recommend, develop and execute the local marketing programs in line with the global brand strategy and RG USA strategic goals. You will act as brand ambassador for the Sales Force, trade, press and partners.